IGNITE COACHING CULTURE

Transforming Leadership | Driving Growth | Elevating Performance.

At Ignite Coaching Culture, we don’t just develop leaders—we transform leadership at every level. By embedding coaching as a core leadership capability, we help organisations build scalable, self-sustaining coaching cultures that reduce costs, elevate engagement, and accelerate leadership effectiveness.

Why Internal Coaching Culture Matters

Great organisations don’t just manage people—they coach them to success. A strong internal coaching culture:

Reduces reliance on external coaching

saving millions annually.

Empowers managers to lead with confidence

strengthening leadership at every level.

Boosts engagement and retention

creating a high-performing, motivated workforce.

Aligns leadership development with business strategy

ensuring measurable results.

Our Expertise:

Building Scalable Internal Coaching Cultures

We specialise in building and scaling high-impact coaching ecosystems. Unlike traditional coaching providers, we embed coaching into leadership frameworks, enabling organisations to develop their own internal coaching capability rather than relying on external consultants.

  • Scaling coaching across all leadership levels to drive lasting impact.

  • Equipping managers with coaching skills to create a culture of continuous learning and leadership excellence.

  • Delivering sustainable coaching solutions that maximise ROI and improve leadership effectiveness.

  • Fostering a coaching culture where employees feel valued, empowered, and supported to lead.

Additional Core Services

While our core expertise is in building scalable internal coaching cultures, we also offer specialist leadership development solutions:

Executive Coaching

High-impact one-on-one coaching to enhance leadership presence, strategic influence, and decision-making.

Team Coaching

Transforming teams into high-performing, collaborative units through structured coaching interventions.

Mentoring & Sponsorship Programs

Strengthening leadership pipelines and accelerating career growth through structured mentoring initiatives.

Leadership Development Workshops

Equipping leaders with skills in emotional intelligence, resilience, and strategic leadership to drive business success.

Proven Success:

Measurable Business Impact

Our coaching methodologies have delivered proven, measurable results at scale:

$1.35M+

Saved Annually

by reducing external coaching spend

240+

Internal Coaches Certified

Expanding global coaching reach across 35+ countries.

1 in 6

Coachees Promoted

Strengthening leadership

pipelines.

46%

of Leaders Reported Improved Team Performance

post-coaching

25.86

Point increase in Employee Net Promoter Score (eNPS)

Rising from 9.6.

What Our Clients Say

“Implementing the Ignite Coaching Program under Katie’s leadership has been transformative for our organization. With over 240 internal coaches supporting more than 3,000 colleagues annually across 35+ countries, we’ve seen measurable results: enhanced engagement, accelerated career progression, and significant annual cost savings. This program has become a cornerstone of our leadership development and employee empowerment initiatives.”

Michele Wee

CEO of Vietnam, Standard Chartered Bank

“Katie’s strategic approach to integrating coaching into our leadership and talent development strategy ensured that coaching outcomes translated into real business impact. Her deep understanding of both people and business strategy has been invaluable in building strong leadership, developing high-performing teams, and fostering a culture of continuous improvement.”

Helen Clerkin

Former Chief Operating Officer, Standard Chartered Bank

“Over four years partnering with Katie on the Ignite Coaching Program, I witnessed her ability to innovate and expand the program by securing sponsorship and funding from senior leaders. Her expertise in designing systems and frameworks has improved employee experiences and boosted productivity by aligning individual beliefs with organizational values.”

Mitzi Pryce

Leadership Development Consultant

“Within six months under Katie’s guidance, I transitioned into an ACC Coach, enabling me to contribute to our internal coaching network. Her passion for internal coaching is truly inspiring and has made a positive impact on my journey and the lives of many others.”

Paul Wan

Transformation Leader

“Collaborating with Katie on the Ignite project—a transformative initiative she built from scratch—was a pleasure. Her energy and passion for coaching were evident in every aspect, from creating the internal coach pool to nurturing a vibrant coaching community. Her collaborative spirit and drive consistently elevated our work.”

Jack Chen

Customer Success Manager at Ezra Coaching

“Working closely with Katie as she led the Ignite program was truly inspiring. Her vision and dedication were instrumental in embedding coaching within Standard Chartered Bank and fostering a strong coaching culture. Her genuine passion for people created an environment where individuals felt empowered to grow and develop.”

Susanna Kable

ICF PCC Coach

“Katie’s passion for making a difference in people’s lives, coupled with her execution focus, accelerated the democratization of coaching in the bank. Her contribution to aligning personal aspirations with organizational needs has been pivotal in unlocking the potential of all.”

Pranav Shriram Shirke

Executive Coach and Organizational Development Consultant

“Katie’s bold initiative in launching and growing the Ignite program has provided support to thousands of staff across locations. Her passion and commitment to coaching have been a real inspiration, personally benefiting me and my coachees through self-reflection and skill enhancement.”

Rajshree Luximon

Head, Offshore Booking Location, Standard Chartered Bank (Mauritius) Limited

“Katie’s competence in implementing and embedding a coaching culture has helped transform the bank, leaving a legacy that will last for years. Organizations engaging Katie will benefit from her experience, passion, and drive to change cultures, performance, and outcomes.”

Libby Denchfield

MD, Global Head Operational, Cyber & Technology Risk Operations

“Katie has been a driving force for good in the bank. Her inspiring leadership and personal connection have elevated all of us to higher levels. Becoming a coach under Katie’s initiative has changed the lives of many coachees and my own life as a coach.”

Eric Trijbels

Global Head Digital Journey - Trade

“Katie single-handedly created the Ignite program, democratizing access to coaching for our people. Becoming a coach through Ignite has developed my leadership abilities and given me a huge sense of purpose, especially seeing the impact on those we work with.”

Rebekah Heaven

Future of Work Specialist at Standard Chartered Bank

“Working alongside Katie, the visionary behind the Ignite Program, has been an absolute privilege. Her ability to create a transformative and accessible program ensures every participant walks away with tangible tools and strategies for growth.”

Karishma (KASH) Samtani

Early Careers Specialist and Mental Health Ambassador

“Without Katie’s bold initiative in setting up Ignite, I wouldn’t have found my passion in coaching and become an ICF-credentialed coach. Under her leadership, coaching has shaped the organization’s culture and planted seeds in many people’s transformation journeys.”

Yun Chen

Executive & Life Coach

“Katie’s passion for coaching leaders and incorporating coaching into daily interactions has grown the Ignite coaching community from strength to strength. Her dedication to excellence has provided immense knowledge and motivation for us coaches.”

Shanthi Nair

Group Resilience - Operational Continuity in Resolution

Meet Our Founder:

Katie Hasson

Global Coaching Strategist | Executive Coach | Leadership Development Expert

Katie Hasson is a recognized leader in coaching culture transformation, with 20 years of experience across Commonwealth Bank, IBM, and Standard Chartered. As a Professional Certified Coach (PCC) with the International Coaching Federation (ICF), she has built scalable, high-impact coaching strategies that transform leadership and deliver measurable business success.

"I believe every leader should have the skills to coach their team to success. My mission is to make coaching a leadership standard, not an afterthought." – Katie Hasson

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